The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
quote by David Ogilvy
Added by Lucian Velea
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The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
quote by David Ogilvy
Added by Lucian Velea
Comment! | Vote! | Copy!