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Christ would be a national advertiser today, I am sure, as He was a great advertiser in His own day. He thought of His life as business.

quote by Bruce Barton
Added by Lucian Velea
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White mine worker’s song (in answer to Don Mattera)

At their jobs beneath spinning wheels
next to yellow mine dumps
and the small train track
after non-payment of many months salaries
people’s lives cannot now turn back
while the mine owners are black

as a man takes the last sight
of the stars gleaming above him
before he hangs himself
on the tree in his garden
only death welcomes him
as he has lost any way
of making a living…

[References: “Mine worker’s song” by Don Mattera. “Num spokesman Lesiba Seshoka said in a statement on Thursday that the union was outraged at hearing Aurora’s commercial director Thulani Nogbane telling the committee that all Num-affiliated members at Grootvlei and more than 80% at Aurora’s Orkney mine had been paid...Aurora director Zondwa Mandela told the committee that illegal miners, acid mine drainage and the termination of a water pumping subsidy by the Department of Mineral Resources as well as involvement by the trade unions Num and Solidarity, were to blame for the mine’s cash flow problems…”Num is pleased that a successful application by the department to obtain another compliance order has been handed down, ” said Seshoka, adding that this should force Aurora to pay outstanding salaries. Solidarity’s Helping Hand project visited the NG Kerk (Dutch Reformed Church) Strubenvale, Thursday providing struggling workers with much-needed food hampers, as well as feedback on the portfolio committee meeting. Aurora management has declined to speak to the press.” The Springs Advertiser Wednesday,20 April 2011.

“The need for aid to workers of Aurora Gold East Rand is stronger than ever, following the recent suicide of Marius Ferreira. Fifty-two-year-old Ferreira, a respected fitter in the mine for many years, gave in to the pressures of ongoing non-payment of salaries over the past 18 months. Taking his own life by drinking ant poison, he passed away at Far East Rand Hospital on March 29, along with the last inkling of dignity and pride he once possessed. A loving father and husband, Ferreira’s death devastated those who knew him – most of all his wife, Susan. A resident at a retirement village in Krugersrus, Susan’s struggle to come to terms with her husband’s death has only being heightened by the ongoing struggles that she is now forced to face alone. “They went from a comfortable living – Marius earning on average R16000 a month depending on overtime – to one of pure struggle, ” explains a close family member, who prefers to remain anonymous. “They were forced to sell everything. They were forced to move to the retirement village as they could no longer afford the house they were in. They lost their cars and were eventually at the point where they even had to sell their bed linen and cutlery just to put food on the table, ” she adds. Ferreia’s death appears to have sparked a string of potential suicides, with no end to their seemingly never-ending struggle in sight. Johan Cronje and his wife Chané*, together with their three children; aged 11,10 and six; are on the same dark road as Ferreira – Johan having attempted to take his own life no less than three times on Thursday evening. “I was busy in the kitchen when I went looking for Johan. I found a rope tied on a noose already set up outside, ” explains Chané. Calming her husband down, Chané kept a weary eye on him through the night – not daring to sleep for fear of waking up to find his lifeless body. He attempted to hang himself twice more that night. “We were comfortable once. Never would we have expected to find ourselves in such a position, ” says 32-year-old Chané, tears threatening to break. A qualified winding engine driver,36-year-old Johan’s R18000 salary allowed Chané to fulfil her role as a full-time housewife at their Groot Vlei Village home, caring for their two sons and daughter. Losing their vehicles, furniture, dignity and hope as salary problems persisted. Johan’s failed attempts to find alternative work is considered the main reason for his suicide attempts…The couple is R48000 in arrears on their home, recently receiving a eviction notice. Chané says that the last payment received from Aurora was at the end of January – a meagre R1800,10% of one months salary.” The Springs Advertiser Wednesday,11 May 2011. ]

poem by Gert Strydom
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The American advertiser has made the superior American magazine of today possible.

quote by Edward Bok
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The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.

quote by Marshall McLuhan
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America must be the teacher of democracy, not the advertiser of the consumer society. It is unrealistic for the rest of the world to reach the American living standard.

quote by Mikhail Gorbachev
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I'd like to feel that an advertiser gets something extra when they advertise with us - a certain humanity that comes from upbeat and positive human interest letters and success stories.

quote by Casey Kasum
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The fact must never be forgotten that no magazine publisher in the United States could give what it is giving to the reader each month if it were not for the revenue which the advertiser brings the magazine.

quote by Edward Bok
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I believe that a contract, or at least an understanding, exists between the American public and the American advertiser concerning what advertising is, what its limitations are and what price people will pay for it.

quote by John O'Toole
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One thing that hasn't changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we're already familiar with the advertiser in question and have a positive opinion of them.

quote by Roy H. Williams
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Its purpose is lost.

An advertisement!
Therein is a gorgeous woman.
Her look is so stunning.
I am fully engrossed in it
Then I skip the page.
About what the advertisement was,
I didn’t care to notice.
The advertiser lost his purpose.
18.06.2009

poem by Rm. Shanmugam Chettiar
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