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Quotes about The Objective, page 2

I was once ask if a big business man ever reached his objective. I replied that if a man ever reached his objective he was not a big business man.

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Dwight D. Eisenhower

We succeed only as we identify in life, or in war, or in anything else, a single overriding objective, and make all other considerations bend to that one objective.

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Dwight D. Eisenhower

We succeed only as we identify in life, or in war, or in anything else, a single overriding objective, and make all other considerations bend to that one objective.

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I don't start with a design objective, I start with a communication objective. I feel my project is successful if it communicates what it is supposed to communicate.

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It is simply not true that war is solely a means to an end, nor do people necessarily fight in order to obtain this objective or that. In fact, the opposite is true: people very often take up one objective or another precisely in order that they may fight.

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More Difficult It Became To Be Objective

For many years I did my best,
To be objective.
With attempts to reject...
My own introspective thoughts.
Or be perceived as being,
Subjective in my perspective.
And yet be expected to accept.

But having experiences,
Kept me reflective.
And more difficult it became,
To be objective and remain...
Emotionally disconnected.
Especially when I became more affected,
By being the subject of much insensitivity.

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Edward De Bono

Design is really a special case of problem solving. One wants to bring about a desired state of affairs. Occasionally one wants to remedy some fault but more usually one wants to bring about something new. For that reason design is more open ended than problem solving.It requires more creativity. It is not so much a matter of linking up a clearly defined objective with a clearly defined starting position (as in problem solving) but more a matter of starting out from a general position in the direction of a general objective.

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The Last Beach

The last beach
the Colonel took
was concrete
and led
from his Caddy
to the Crystal Fountain Dining Lounge.
He bravely advanced
halfway
to his objective
under withering fire
from the
grenade-sized tumor
in his brain,
then collapsed.

Across the road
The Shellpoint Village Nursing Pavillion,
complete with hospice for the dying,
patiently awaited his arrival,
as manatees

[...] Read more

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First To Thirst With An Impression Rehearsed

If success and the encouragement of it received,
Had always been the objective to reflect greatness...
The presence of failure would not have been introduced,
To produce mediocrity to use as an accomplished goal.
And those making attempts to reach higher to achieve,
Would never be opposed by disbelievers who deceive.
IF insecurities and greed were not priorities to feed...
First!
To thirst.
With an impression rehearsed upon those observing.
If success and the encouragement of it received,
Had always been the objective to reflect greatness...
The presence of failure would not have been introduced,
To produce mediocrity to use as an accomplished goal.
Or advocating divisions with an emphasis on race,
To minimize greatness and those benefits replaced!

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I Often Wonder About This When I Am Solicited

It is difficult to remain objective...
When a solicitation comes.
It is difficult not to feel imposed upon...
When a rating is demanded,
From someone.

Does someone doing what they do,
From a love connection.
Desire to have it rated...
With a close inspection?
I often wonder about this when I am solicited.

It is difficult to remain objective...
When a a solicitation comes.
It is difficult not to feel imposed upon...
When a rating is demanded,
From someone.

And what is the ultimate purpose?
To feed an ego...

[...] Read more

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