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<div style="background:#fff;border:#bbb dashed 1px;padding:5px"><a href="http://www.citatepedia.com/comments.php?id=245372" style="color:#000;text-decoration:none"><a href="http://www.citatepedia.com/comments.php?id=245372" style="color:#000;text-decoration:none">The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value.</a><br><br /></a>quote by <strong><a rel="author" href="http://authors.citatepedia.com/by.php?a=Morris+Hite">Morris Hite</a></strong></div>

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