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<div style="background:#fff;border:#bbb dashed 1px;padding:5px"><a href="http://www.citatepedia.com/comments.php?id=125463" style="color:#000;text-decoration:none"><a href="http://www.citatepedia.com/comments.php?id=125463" style="color:#000;text-decoration:none">We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe - and we have to take this as an article of faith - that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.</a><br><br /></a>quote by <strong><a rel="author" href="http://authors.citatepedia.com/by.php?a=Jeff+Bezos">Jeff Bezos</a></strong></div>

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